eCommercePupperpet

Pupperpet

Brand strategy and identity for Pupperpet, a pet-care ecommerce brand entering a crowded, sentiment-driven market.

Brand StrategyMessagingPositioningBrand Identity
Client

Pupperpet

The challenge
The pet category runs on emotion, but Pupperpet's positioning was still undefined. Every asset spoke a different language.
Pupperpet logo lockup, a smiling pet face mark next to the wordmark and "praise your pet" tagline
Pupperpet branded packaging: a coffee cup, hang tag, tape roll, shipping box and mailer bag
Pupperpet brand pattern of repeating hand-drawn swirl and squiggle icons in blue
Blue Pupperpet t-shirt printed with a red dog mascot illustration
Red Pupperpet t-shirt printed with a yellow cat mascot illustration
Pupperpet Instagram post mockup showing pet photos captioned "It's me, Chloe/Jack/Lora"
The solution

We set the strategy first (messaging, then positioning), then built a brand identity disciplined enough to hold across packaging, product and storefront.

Outcome
Really is the most meticulous branding agency I've ever worked with. Nothing is left to chance. The team performs incredibly well and delivers a superior standard of service. I can always count on Really to be a strategic partner and to help me figure out how to bring new brands to life.
James Knight, Co-founder, Pupperpet
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